Torre del Mar is situated on the coast at 28 kilometres to the east of Malaga, within the area of Axarquia and has a population of 20,000. The town lies in a sedimentary plain surrounded by fields of crops, on the scenic Route of Sun and Avocado.

Traditionally sugar cane was the main cultivation but more and more farmers are converting to mangoes, avocados, kiwis and salad crops.

There are wide sandy beaches flanked by a long beachfront promenade with pretty views along the coast and of the hills and mountains behind dotted with white houses and villages. Two kilometres to the east there is a fishing port and marina at La Caleta de Velez. This area has not yet been developed as a tourist attraction but remains very much a working port. There is just one bar/restaurant that overlooks the marina itself although there is a choice of several to the right of the port entrance.